As usual the agency FJORD has made a nice report with a nice mix of societal and technology evolutions.
With an eye on #civictech and #sustainability evolutions, I was really struck by the first chapter of the trend report 'many faces of growth'.
The authors have been able to explain the current dynamics related to climate change etc.
They warn that companies shouldn't look at climate change and revolutions as a gimmic, but that it is really important to start from zero to work at business models no longer based on the every financial figures of growth, but to start from the UN sustainable development goals and include the large cost of externalities in the product price.
Yeah! I really like that this is put in black and white. And it is not just some CSR bullshit of companies that should attract them to align with the UN SDGs, it is the essence of their own businesses: beyond the 'shareholder' not looking at the bigger picture of society (environmental and societal) will alienate the larger group of other 'holders' like own current/future employees, and the consumer itself. This consumer will more and more want to know the story behind the products, the origin etc. And will change its identify from a materialistic view , to one where impact is central.
Here are the two phrases I really like of this chapter report:
"Those who embrace the long-term view – by starting with their impact on the world and society, and embracing the systemic complexity of the world–will emerge as winners. "
"We’re anticipating a watershed moment when the cost of a product or service is redefined to incorporate sustainability factors (often called externalities) as well as the financial cost of generating it. "
The other chapters on crypto, AI, exoskeletons etc are also worth a read of course.
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