The Tomtom Mapshare technology is one of the most practical aspects related to theTeleatlas-Tomtom merger.
For reminder the mapshare technology enables users to indicate road changes; at the same time GPS routes of the users are collected in anonymous way. The daily data collected on GPS routes would amount in Western Europe over three times the kilometers of all the roads in Western Europe; in the US the GPS routes are equal to all the miles of all the roads in the US once every two days. (source: speech Teleatlas at GentBC launch)
The updated suggestions and GPS tracks are being used as of Q 4 2008 for updates of maps of the partners of TeleAtlas.
These updates and real accuracy are important as the market of GPS is moving mainstream.
Before, GPS was a high end consumer market wit a gadget and high fault tolerance approach; this moved to a mass market that is requesting a fault free tool that delivers on its promise and this for a fair price.
Comments