The Google I/O conference this week was stunning regarding the mapping service; with real enhancements and personalisations. Chipchick resume goes as follows: "Google Maps is already pretty hard to top, given Google’s enormous edge in data. The new version of maps has a stronger focus on personalization – each account will have its own unique map. As you visit and review places around where you live, Google will add them as landmarks to your map, then use those landmarks to recommend new places. Also, instead of throwing up a limited number of pins after a query, Google will show all results on the map, marked with smaller red circles. Clicking on a location will display an information card about that location. Clicking on that location will light up new locations on the map that are somehow related, and you can go on exploring from there. Directions from those locations will be automatically provided, using your location or whatever you have marked as home as the starting p...