My friend Rudi from m-trends has put up a list of predictions about mobile, and one of them is about location that will disappear. Indeed, just like time has disappeared because of its omni-presence, internet connectivity disappeared because of its omni-presence, so will location awareness do: it is something embedded that provides a value add-on, but in itself does not bring much value. I believe Rudi is right at some point, although I see still some more area of growth, more at least than the Swiss watch industry related to time.